OTAMate Technology Ltd today announces a partnership with Indian mobile content provider Hovr to distribute its mobile games content catalogue across its various distribution channels.

Carl Whalley, Software Development Manager at OTAMate said "we are extremely pleased to be able to announce this partnership. Looking at the hype surrounding the market today, you'd think app stores have only just appeared, but in fact we have been running several offering app, utility and game titles since 2001, such as javaphonegames.com, which offers totally free java phone games. Hovrs vision is the same as ours -  to provide the end user with completely free games without any subscriptions, lock-in contracts or expensive SMS rates. By carrying their titles along with our existing content, we better serve our users to meet that goal."

"Most people who play games are just playing free demos or the games that are preloaded on their phone," says Hovr co-founder Shailan Mohan. "And when you ask them what's holding them back from buying new games, one of the biggest reasons is price. Games are out of reach for a large majority of mobile subscribers. In fact, once the cost barrier to mobile gaming is removed, mobile phones have the potential to become the largest gaming platform in the world."

The concept of the App store has been made popular in the recent years by Apple and its iPhone range, but there is a glaring omission from their setup: it is closed. Only users locked into Apples contracts can access their offerings, and in turn only publishers approved by Apple are allowed to sell through their tightly controlled market. In contrast, Hovr and OTAMate cater for open handsets, primarily java based J2ME devices, which are unrestricted and allow games and applications to be downloaded from alternative locations.

About Hovr Inc:

Hovr is a mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demographic with the desires of mobile users wanting entertaining content and applications on their mobile phones. Hovr provides users with free ad-supported mobile content such as high-quality, fun-to-play mobile games. The Powered By Hovr white-label platform can be leveraged by online sites, portals, and carriers to bring free ad-supported mobile content to their customers. For more information visit www.hovr.com.

About OTAMate Technology Ltd

OTAMate Technology is the award-winning mobile software and services company which helps customers manage their mobile media. OTAMate provides consultancy, software development for both handset and server, and bespoke mobile applications to the massive and rapidly expanding mobile media market. For more information please visit www.otamate.com.