Primarily aimed at TV, music/video and games, it was a hectic but enjoyable 2 days at MEM'06 confirming that 'User generated content' was the hot topic on everyone's lips. Plus, it was no surprise to us that mobile advertising and the virtues of 'cross platform' applications were big on the agenda too. With so much hype about streaming content to mobiles, we pride ourselves that Phonewebcam remains the affordable "layman's app" with mass market appeal that works happily on GPRS, 3G and WiFi. Not to mention putting the user's broadband to good use too!